Consolidated Skateboards began in 1992, when Steve Guisinger and Steve Keenan left their respective jobs in Santa Cruz. From the start, the hallmark of the brand has been the sense of humor in its graphics, and they have worked with the philosophy that skate companies should be run by skaters.
One of their most famous designs is the deck called ‘Don’t Do It’, which expressed their disagreement with the arrival of Nike to skateboard. They did it again later with a banana graphic that imitate the Nike logo.
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